# What could go wrong?

- Requires structured knowledge assets (Structured Asset Repository and Discovery Map) to be configured before adaptive discovery experiences can be deployed.
- Discovery experiences are primarily text-based and designed for exploration and understanding, not visual product demonstrations or UI walkthroughs.
- Initial setup involves deriving structured assets from existing content and configuring Discovery Maps.
- Requires structured knowledge assets to generate adaptive discovery responses; initial setup involves deriving structured assets from existing content and configuring Discovery Maps.
- Discovery experiences are primarily text-based and designed for exploration and understanding — not visual product demonstrations or UI walkthroughs.
- Does not replace ad platforms, CRM, or marketing automation platforms; operates alongside existing GTM systems.
- Requires structured knowledge assets (Structured Asset Repository and Discovery Map) to be configured before adaptive experiences can be deployed.
- Per-account or per-recipient link generation adds operational complexity; implementation effort is rated Medium for ABM email account experiences and Low for LinkedIn, gifting, and paid-ad deployments.