# How is this different from what I'm doing now?

- Ketch explicitly positions against the market norm of separate tools for consent, DSR, and data discovery. All three layers share a single data map, identity graph, and permission record.
- Consent is stored server-side as a permit tied to a person's identity, not as a browser cookie keyed to a device. A banner edit never invalidates an existing permit. Cross-device enforcement works through configuration, not custom engineering.
- Purpose-built sub-agents for discovery, classification, regulatory lookup, risk, configuration, and reporting — running continuously, not on a quarterly schedule. Ketch distinguishes this from ”privacy chatbots” that do retrieval-augmented generation; the agents call deterministic tools that act on live systems.
- Free, Starter, and Plus tiers are priced publicly. Pro is custom. No bundled add-ons. Ketch explicitly contrasts this with OneTrust and other vendors that are quote-based at all tiers.
- Ketch classifies databases and warehouses in place; only results leave the environment. Ketch explicitly contrasts this with DataGrail, which Ketch states sends anonymized samples to its own systems for classification.
- Configurable delay between notice and data collection; individual-level (not session-level) consent audit trail; HAR file analysis matching what plaintiffs' firms use to build claims; cohort-based tracker scanning that compounds coverage across cycles.
- Marketing Preference Management, Progressive Consent, and Profile Management turn permissioned data into AI-ready audiences and first-party personalization. Ketch explicitly positions this as outside most competitors' scope.
- AI Sentry intercepts prompts, detects PII, and blocks data leakage before it reaches the LLM. Most governance frameworks produce documentation; Ketch states ”almost nobody has enforcement.”