# Evaluation framework

- Reduction in regulatory enforcement risk and demand-letter exposure (evidenced by audit-ready consent logs and HAR file documentation)
- Faster response to regulatory inquiries or data subject requests, supported by individual-level consent records
- Increased first-party data volume available for permissioned marketing and AI use cases
- Customer-reported trust and satisfaction improvement (Inferred: consistent with testimonials from OLLY, The RealReal, Forbes, and Spreedly cited on the Ketch website)
- Ketch states an average ROI payback period of 5 months (G2 Summer 2026 data, as cited on the Ketch customers page)
- Spreedly went from project start to go-live in three weeks (Ketch customer story)
- Smartsheet reduced manual privacy operations effort by 75% across 15+ jurisdictions (Ketch customer story)
- Measurable reduction in manual effort per request (benchmark: Smartsheet reports 75% reduction in manual effort).